Todd Reed is a Colorado designer who has championed a movement he calls “Raw Elegance.”
Setting one of a kind naturally colored diamonds in recycled metals, he has been a master of innovation in his Boulder studio for over 20 years. He gave us this exclusive interview.
SQUASH BLOSSOM: Was there a turning point in your life that led you to jewelry design?
TODD REED: I got deep into jewelry design while making leather clothing in Durango, Colorado. I loved making something that someone was going to buy and wear and love and talk about. It was and still is a great feeling.
SB: Describe the first piece of jewelry you made that you were proud of.
TR: I remember loving this bracelet so much that I made for Krista Messina. This was 1994, maybe. Silver, turquoise, Navajo-style with bezel set cabochons on the piece. Wide tapered cuff. I really loved that piece.
SB: Is there a piece that you sold that you wish you had kept for yourself?
TR: I do not get upset when I sell a piece. I am happy to get the piece into the hands of the true and rightful owner.
SB: What other career would you pursue if you did not design jewelry?
TR: If I did not make jewelry I would simply design small objects, make art, design architecture, spend more time with family, and play more golf.
SB: What do you consider to be your greatest achievement to date?
TR: My greatest achievement to date has been the creation of my fabulous daughter. But in the realm of my jewelry business, I’m most excited about building such a unique and innovative company.
SB: Name your most treasured possession.
TR: My most treasured possession is my home.
SB: Finish this statement: “When I’m not making/designing jewelry, I am . . . ”
TR: When I am not designing jewelry, I am running the company, spending time with my family or getting outside.
SB: Who is a historical figure that you identify with?
TR: I like Henry Ford. I like when he said, “If I asked people what they wanted, they would have asked for a faster horse.” I think being an innovator is a great honor and the field of innovation is so fertile, I connect in this way to these other innovators.
SB: What is your motto?
TR: If I used a motto it would be something like “Go with passion.”
See more of Todd Reed’s jewelry on our website.