Penny Preville: “Romance is Key”

Starting as an admirer of her grandmother’s jewelry box and emerging as an award-winning jewelry designer, Preville has become known for her use of 18 karat gold set with white brilliant diamonds and accented with milgrain and hand-engraving.  

White gold and diamond necklace by Penny Preville, available at the Squash Blossom.

Her contemporary yet antique-inspired designs offer a fresh take on gold and diamond jewelry.

 

Preville has long been familiar with the world of design.  She comes from two generations of female artists.  “My mother was an artist, an interior designer and an antique dealer. My grandmother painted Art Nouveau motifs on Limoges porcelain,” Preville explained in an interview with Jewelstreet, “Art and creativity surrounded me as a child.”

As she grew older, Preville gained a fine art degree and took up designing jewelry as a hobby.  

Yellow gold and diamond oval bangle by Penny Preville, available at the Squash Blossom.

She sold custom-made pieces to her family and friends.  “What started out as a hobby turned into a business,” Preville said, “Word started to spread about my designs and I went on to win the 1978 Jewelers of America New Designer of the Year Award. I always had big dreams, but never thought that 40 years later I’d have an international brand.”

Her success results from the time and thoughtfulness she puts into her pieces, as well as the quality materials she uses to make them.  Drawing inspiration from different cultures and time periods, Preville utilizes a variety of techniques to create jewelry that is both fashionable and feminine.  

White gold and diamond earrings with tanzanite by Penny Preville, available at the Squash Blossom.

“The historical influences on my collections span from Imperial Russia to Byzantine, Raj to Art Deco. I study past and present cultures and ancient civilisations, along with nature, the arts and fashion. I romance these elements, making them feel fresh for a contemporary woman.”

For Preville, romance is key. “To me, jewelry is the ultimate expression of love,” she concluded. “It expresses a woman’s personality and has a sentimental value like no other luxury item.” Indeed, a piece Penny Preville jewelry is the perfect gift, as well the perfect memory of time spent in Vail.

 

See more of her collection on our website.

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